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Goals: Create a brand identity for a new alcohol that highlights its use of locally sourced ingredients from a specific Italian region and tells the story of the territory through its identity.

"Umor Ver" is an Amaro Digestivo made with rocket leaves from Piana Del Sele and botanical herbs - oregano, basil, fennel seeds, and black pepper - from the Salernitan Area . Through the art of storytelling, this brand weaves the rich history and culture of the region into every sip, making it more than just a digestive—it’s an experience that refreshes the spirit and enhances moments of socializing after meals.

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Master Art Direction & Copywriting | 2021 | Politecnico di Milano
Design: Erica Monzali
Copywriting, Product Naming: Veronica Caiani
Areas: Visual Identity, Logo Identity,