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Goals: develop a Branded Contents for social media and digital platforms for an exhisting brand.


"We live in turbulent times, where people wonder if the end of the world is near. How would today's creatives women celebrate?"
"La maison de la fin du monde" is a series of interviews that addresses the hot topics of our era analyzed through the lens of female creativity.

The format is created to be distributed on social media and on YouTube channels. Its informative nature helps to increase awareness and expand the audience. The visual identity reflects Elsa Schiaparelli's key concepts: surrealism, astrology, and the dreamlike, reinterpreted in a modern way through a symbolic and elegant visual language.

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Master Art Direction & Copywriting | 2021 | Politecnico di Milano
Creative Concept: Marta Caliendo, Erica Monzali, Giulia di Giorgio
Visual Identity, Visual Design: Erica Monzali
Copywriting: Giulia di Giorgio
Brand: Schiaparelli
Areas: Brand and Visual Identity, Branded Contents
2021